by Samantha Gonzales, Development & Communications Intern
The idea for Ribbie’s Hair Accessories came to owner Kim Marable out of necessity. She
was unhappy with existing hair bows available for her daughter, so she created her own. Only six months after launching Ribbie’s in 2008, Kim was rushing to fill an order for Target stores. After that first order, Ribbie’s gained success in the overseas market and now serves the hair accessory needs of fourteen countries. This success comes from a few distinguishing features: no slip products, gift set offerings, and free shipping on orders over $35.These features along with overseas mommy blogs, word of mouth, and social media marketing has resulted in August 2014 being the company’s best month yet.
Looking to the future, Kim hopes to sell her products in Chinese department stores, attend ABC’s Kid Showcase to boost sales in the US, and expand her Amazon Prime offerings. Despite Ribbie’s success overseas, the US market has given Kim some trouble. She plans to improve her US sales by using her website, social media marketing, and online promotions.
Kim is especially pleased with her PeopleFund mentor who has helped her understand the complex business and accounting side of Ribbie’s.
Want to learn more about Ribbie’s? Visit www.ribbies.com