Innovation Week ATX

Join us August 6-10, 2018 for Innovation Week ATX.

Celebrate entrepreneurship in style with over 30 engaging panels, interactive workshops, and thought-provoking sessions designed to help you grow your business. Full agenda below – click on the dates to access session information.

Innovation Week

Austin 2018 Agenda

Mon Aug 6, 2018

9 AM - 10 AM

Banker's Breakfast

Welcoming Remarks from PeopleFund CEO Gary Lindner

Kick off a week of inspiration and education with coffee, breakfast, and networking.

Joshua Lee, StandOut Authority

74% of consumers rely on social networks to guide purchase decisions, yet 77% of buyers don’t believe sales understands their business. We must use a new approach to build your authority on social.  With over 500M members, 7M companies, 10B skills endorsements and 8M weekly shares, the power of LinkedIn is unmatched. In this hands-on workshop, you’ll learn why you should care about LinkedIn and how to build your professional and business brand on the platform. You’ll understand how LinkedIn compares to other social platforms and how to leverage all of them to connect more to your customers. Bottom line: No audience, no engagement = no leads, it’s that simple.

About the Speaker:

Joshua is the Founder of StandOut Authority, a consulting firm to help businesses achieve explosive growth through marketing automation and social selling. Over the last decade he has managed over $100 million in online ad spend and controlled over 30 trillion online impressions.   As the author of the book, “Balance is Bullsh*t,” he believes that work-life balance is a myth. His belief is that we don’t have two separate lives just as we don’t have two different personalities. As a father of two, having an integrated life based on vision, relationships, health and business, has allowed him to achieve his dreams.

Cris Houston

This session will go through the various types of business entities available to entrepreneurs as they begin their journey of owning a thriving business. This session will also cover basic business law issues that every business owner should know and will also cover the major pitfalls to avoid when starting one’s business. The session will focus on the keys to success in navigating the beginning stages of business ownership from a legal and business perspective.

Julio Vinigera, NopaNoga

Wanting to be an entrepreneur and becoming an entrepreneur … are two different things. Wanting to open a business and opening a business … are two different things. There are many issues to take into consideration for an idea to become a business and, there are 3 conditions a business must comply with in order to become … a business: “healthy, scalable and salable”.

About the Speaker:

Julio is the Managing Director at NopaNoga, a company guiding startups and small/medium size business to improve their operations and maximize its profits; acting as chief operating officer on demand and helping European startups set up/expand operations in the US.

1 PM - 2 PM

Employer Compliance 101 - E-Verify, I9, and How to Stay on Top

Jeff Thomas, Attorney, Foster Global

It can be a challenge as a small business owner to understand the various employer compliance rules. Jeff Thomas, Attorney with Foster Global, will review e-verify, I-9 forms, and how as an entrepreneur you can ensure you’re in compliance with federal regulations. Foster is one of the largest immigration law firms in the U.S. and has the most board-certified attorneys in immigration and nationality law in Texas. Use our search feature below to help you find an attorney to help with your immigration needs.

Dwight Flinkerbusch, Entrepreneur Advisor

What to think about when bringing your food product/service to market

  • What’s product/service? What’s the value of that? What problem/niche are your serving?
  • Who’s going to buy it? why?
  • What’s the price? Will that sustain you/your business?
  • How will you reach your buyer?
2 PM - 3 PM

Taking a Stand: The Rise of Brand Activism

Justin Foster, Root + River

For years, most brands would only back issues or ideas that were non-controversial. Unless it directly impact their business model, they didn’t challenge public policy. They would support charities, back “safe” issues and otherwise stay uninvolved – at least publicly – with hot button issues. Then something shifted. Over the past 10 years, brands have taken the lead role in bringing about social change on a variety of fronts. Brand Strategist, author and speaker Justin Foster shares his insights on brands putting their muscle behind social issues, political and religious beliefs – and how this trend of brand activism is an innovation opportunity for entrepreneurs and small businesses.

About the speaker:

Based in Austin, Texas, Justin Foster believes that nothing matters until you connect to the heart.  And that when you connect to the heart, it changes how you live, lead and brand. Co-founder of the branding firm Root + River, Justin is a relentlessly optimistic advocate for unleashing the power of being human – and a vocal supporter of leaders who want to eliminate all that is average and stale in their organizations.

3 PM - 4 PM

Start Strong: Establishing Your Creative Business

Celina Zisman, Dug Fresh Productions

Take the leap from passion to profession with the proper tools to establish your small business the right way. This course will discuss everything from filing legal documentation to branding and online presence. We will use examples specific to the creative and maker industry, as well as from attendee participation.

4 PM - 5 PM

Musicians Wanted: A Survival Guide to the Music Industry

Doug Leveton, Dug Fresh Productions

To have a career in music, it’s crucial to know the basics of song ownership, booking, promoting, and networking. Learn the tools musicians have used to start and maintain a band and a brand. This course is specific to musicians, songwriters, and anyone interested in working in the music industry.

Tue Aug 7, 2018

9 AM - 10 AM

Banker's Breakfast

Enjoy coffee and breakfast with us!

Grab some coffee and join business and consumer bankers from across Austin to learn more about special savings and retirement accounts, small business loans, merchant services, and what banks are looking for when they receive a loan request. We’ll have subject matter experts from banks large and small waiting to answer your burning questions.

  • Is now the right time to apply for a loan?
  • Are you at risk by not accepting credit card chips?
  • When should you start saving for retirement?
10 AM - 11 AM

In It to Win It: Growth Strategies

Christa Rose, Action Point Analytics

The best thing about being an entrepreneur and the worst thing about being an entrepreneur: all of the ideas are yours. Success or failure can depend upon how you focus your time, talent and tenacity as the driver of momentum for your business. This session will help you to think through strategic decisions about your business and plan for growth.

About the speaker:

Christa Rose is a trailblazer in the digital analytics field and has built analytics practice groups at some of the world’s largest fullservice agencies, as well as cutting- edge data startups. She currently heads marketing analytics agency Action Point Analytics LLC.

Chris Mascaro, Untamed and Creative

Who are you talking to? Do you know? If you are talking to everyone… you are talking to no one.

 

About the speaker:

Chris is a true entrepreneur at heart. Having lived all around the country and now settled in Austin, Texas, she has slowly been building her career and her business(es) with the goal of retiring at 40! She has been teaching small business owners marketing, branding, and business techniques to help them get organized and get their businesses off the ground.

Ron Schneider, Premiere Political Communications

Make no mistake, understanding your personal financial picture is just as important as having a business financial plan. This personal finance workshop will explore the journey from debt to wealth and how you can do the same.

About the speaker:

Ron Schneider is a political consultant and owner of Premiere Political Communications, LLC. After accumulating $ 60,000 in debt, it took him 11 years to build his net worth to $1 million. He has lived in Austin since 2010.

1 PM - 2 PM

How to Get More Lucrative Sales Every Time

Jan Triplett, Business Success Center

It’s not just about up-selling or suggestive selling. It is about starting with better leads that convert to better sales. Learn how the Business Success Center’s Sales Mapping™ system used with other strategies can improve your conversion rate and profitability. You can get more lucrative sales without spending more of your precious time and hard-earned dollars.

2 PM - 3 PM

The Do's and Don'ts of Managing Clients

Rebekah Epstein, fifteen media

How do you find new clients? How keep great clients? And how do you turn your current clients into your best source for new business? Keeping clients happy and knowing where to set boundaries are essential skills to build long-term and profitable client relationships. Without a sound client relations strategy, freelancers are prone to lose their best clients, be taken advantage of and burn out. But, good client relationships can become your most powerful long-term tool for referral business.

About the speaker:

Rebekah Epstein is the founder of fifteen media, a boutique PR firm specializing in media relations.

Lynne Marcus, Marcus & Co.

Email marketing is the #1 converting marketing channel and has one of the highest ROIs. Email is mobile, it connects us, and it helps drive traffic to small business websites. Our world is one big distraction, and email tends to be the one form of communication that is direct and distraction free. Social media should reinforce your email messages. Learn how to make your email and social media marketing more effective.

4 PM - 5 PM

Setting Systems for Scalability

Deborah Whitby, Austin Plumbery

Laying the operational foundation that can bear the weight of all that comes with scaling a business. Making money is one skill, keeping it is an entirely other skillset. Your company is only as strong as your systems. Deborah has managed to create profitability, hire a COO, double in revenue and is now scaling to seven-figures in revenue, all in under than 3 years.  Her secret? Systems and leverage!

About the speaker:

Deborah Whitby went from schoolteacher to multi six-figure entrepreneur – in just over a year. She became the creator and owner of her family’s plumbing business, Austin Plumbery, which is the only woman-owned AND operated, independent plumbing company in Austin. A third generation Austinite and graduate of St. Edwards University, Deborah is incredibly active in the entrepreneurial community of Austin. She was recently named a “Woman to Watch” and was awarded the 2018 Woman’s Way Business Award: Rising Star

Wed Aug 8, 2018

9 AM - 10 AM

Banker's Breakfast

Grab some coffee and join business and consumer bankers from across Austin to learn more about special savings and retirement accounts, small business loans, merchant services, and what banks are looking for when they receive a loan request. We’ll have subject matter experts from banks large and small waiting to answer your burning questions.

  • Is now the right time to apply for a loan?
  • Are you at risk by not accepting credit card chips?
  • When should you start saving for retirement?
10 AM - 11 AM

Pitch Please: How to Effectively Pitch Your Business

Hayley Netherton, Capital Factory

Does your business need customers? What about employees, investors, or corporate partners? To convince these key stakeholders to invest their time and money in your business, you need to be able to effectively communicate what your business does. You need to be able to effectively pitch.

About the speaker:

Hayley Netherton is a Senior Venture Associate at The Capital Factory, the center of gravity for entrepreneurs and the most active investor in Texas startups since 2013. She spends her days getting pitched by tech startups and will walk you through the key elements of an effective pitch, and how to successfully deliver it.

Jeff Stec, Tylerica Marketing Systems

Marketing  is  a  business  system and approaching  and  operating  it  as  such helps  to  remove  any  and  all mystery about  its  function  in  your  business  and  allows  you to  create  consistent,  predictable  results  from the operation  of  your  marketing  system. This  talk  provides  an  overview  of  the  7  steps  in  the  proven  Duct  Tape Marketing  approach  to  building  a  small business  marketing  system:  Strategy  Before  Tactics,  Fill  Your  Marketing  Hourglass,  Publish  Educational  Content, Create  a  Total  Web  Presence,  Use  a  Lead  Generation  Trio,  Make Selling  a  System  Too,  and  Live  by  the  Calendar.  After  attending  this  talk,  participants  will  have  an  understanding  of  the  concepts  needed  to  begin  the  process of  building  a  marketing  system  that  is  tailored  for  their  unique  business  needs. By  using the right  vehicles  to present  content  to  their  ideal  client  prospects, they will  boost  the  ROI of their  marketing  spend,  and  generate more  leads for the type of customers whom they  are  seeking.

12 PM - 1 PM

WTFunnel? How to Market Your Business

Chelsea Beauchamp

Wouldn’t it be nice to put your marketing on autopilot? You can… With a funnel! Find out how in this session.

About the speaker

With over a decade of experience in various aspects of both traditional and online marketing, working with clients big (like, USA Network big) and small (like, you probably know them from around town small) Chelsea Beauchamp brings a wealth of knowledge and fresh perspective to small business owners. Bring your note-taking tools and thinking cap for this dang-I’m-so-glad-I-went-to-that-instead-of-eating-lunch session designed to help you get more of the business you actually want.

 

1 PM - 2 PM

How to Spark Innovative Culture

Rubén Cantú, CORE Media Strategies

During this session, you will learn the innovation framework and learn how innovation happens. You will also learn how to create the conditions for it, how to experiment and finally how to create a culture around it. You will walk away with the ability to spot innovation in areas you never expected before, learn how to create innovative experiments, and how to create rituals and practices in your business that will help you identify your blind spots and inject a new way of thinking. Stop succumbing to monotony and routines and start forging ahead in your industry by adopting a new innovative mindset.

Elijah May

We have a simple philosophy. Word of mouth is the most effective form of marketing. People talk when they have an extraordinary experience. The best way to build your business is to create an extraordinary customer experience. Ultimately, brands are built by setting expectations and consistently meeting or exceeding those expectations. The three most important things that customers expect from the companies they patronize are value, integrity and process. When you understand how these three things are related and why they are so important to your customers, you’ll realize that creating an extraordinary customer experience is easier than you ever imagined.

 

About the speaker

Elijah May is co-founder and managing partner of The Experience Firm, a customer experience consultancy focused on building brands and driving word of mouth. Elijah’s career as a brand strategist spans over two decades and began at his alma mater, the University of Southern California, where he managed the University’s appearance in commercials, TV shows and movies. Since moving to Austin in 2006, he has launched numerous startups, lectured at every college an University in town, and designed customer experiences for some of the world’s most famous brands. His personal mission is to help companies realize the ROI of investing in people.

Kathleen Brady Stimpert, City of Austin Cultural Arts Division

This workshop will present fundamental public relations and marketing tips for artists and arts organizations. Kathleen Stimpert, PR & Marketing Specialist for the Cultural Arts Division, will review basic PR and marketing principles and present actionable plans for promoting artistic projects. The lessons will include:

  • Public relations and marketing overview and definitions
  • Creating your messaging and branding
  • Writing press releases and pitches
  • Media relations – including outreach, lead times, media previews etc.
  • Online listings
  • Cross promotion, community engagement and scene building
  • Social media marketing (basic overview)

About the speaker:

Kathleen Brady Stimpert is a strategic communications professional with nearly two decades of experience in public relations and marketing. She specializes in cultural and non-profit organizations and has overseen communications strategies for institutions including Forum Gallery (NYC), the National Academy Museum (NYC), the Blanton Museum of Art (Austin), and the City of Austin Cultural Arts Division.

Tommy Landry, Return On Now

In order to be a competitive business in a modern world, it is vital to understand SEO (Search Engine Optimization). Good SEO will increase your visibility and credibility as a brand while driving traffic to your website.

Thu Aug 9, 2018

9 AM - 10 AM

Banker's Breakfast

Grab some coffee and join business and consumer bankers from across Austin to learn more about special savings and retirement accounts, small business loans, merchant services, and what banks are looking for when they receive a loan request. We’ll have subject matter experts from banks large and small waiting to answer your burning questions.

  • Is now the right time to apply for a loan?
  • Are you at risk by not accepting credit card chips?
  • When should you start saving for retirement?
10 AM - 11 AM

Budget Like a Boss

Kara Perez, Bravely

This workshop will cover a basic groundwork of how to open and organize your business finances. We’ll cover things like the difference between a sole proprietorship and an LLC, saving for retirement as a business owner, and how to organize your money for maximum efficiency.

About the speaker:

Kara Perez is the founder and CEO of Bravely, a financial literacy community and event company. You can find Bravely at bravelygo.co, or attend one of our events in Austin TX each month.

11 AM - 12 PM

PCI DSS: Why You Need a Payment Security Plan

Michael Casey and Meredith Casey, EPMG Advisors

The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment. Join us for an engaging presentation that discusses what your responsibilities truly are and why completing the annual self-assessment questionnaire isn’t really about what you think it is.

Sapna Aggarwa, I Choose Bold

Is your LinkedIn up to par? This professional networking site is so much more than a way to find a job. Learn how to effectively self-brand and network from the comfort of your own home using LinkedIn.

About the speaker:

Sapna Aggarwal, CPC, CELC, MBC is a Certified Transformational Life, Business and Leadership coach for women in her private practice, I Choose Bold.

1 PM - 2 PM

You are in the Business to Make Money

Ricardo Palomares

Is it obvious right? We all know that we start businesses to make money… but do our actions reflect that? Surprisingly, most of the time they don’t. This session will focus on helping you get clear which are the practices that will start to make you money in your business. From maximizing resources, to focus on objectives that give you leverage, during this workshop you will learn how to move your business forward.

About the speaker:

Ricardo is an international keynote speaker, consultant, author, filmmaker, and explorer. He immigrated to the United States from Mexico City after graduating from photography school with the singular focus of building a career that would allow him to explore the world. Later he earned a Film degree at the University of Texas at Austin, then he went on to create documentary work in Mexico and China, and make the famous pilgrimage Camino de Santiago in Spain. His most recent project, Pedal South, entailed leading a team on a two-year expedition cycling from Alaska to Argentina. The purpose was to create a documentary that would give a perspective of the people and landscape of the Americas today.

Jessica Scanlon, Hot Dog Marketing

There are 1 Billion people active on Facebook and now 100 million people on Instagram. With so much opportunity on social media, why are so many small businesses failing at converting their social media audience into customers. The Social Media Machine is not just about social media – it’s about your content, your website, and how you manage your marketing and brand online. In this program, we’ll discuss the different components of the social media machine and how your set-up yourself up for success. You’ll leave motivated to start on your online marketing strategy knowing that social media is only a small part of a larger plan.

 

3 PM - 4 PM

Making a Great Lease Decision for Your Business

Josh Feinberg, Tenavox

The Tenavox team will walk you through the process of leasing commercial real estate as a business. Learn the secrets to searching, finding and ultimately negotiating and occupying a great lease for your company.

4 PM - 5 PM

Your Money Your Values

Amanda DeWoody, Money Coach

Do you want to craft a budget that is tailor-made to your specific goals and personal values? Learn from Capital One on how to save, spend wisely, and track your budget to achieve your unique goals.

4 PM - 5 PM

Grants 101

Amber Kani, PeopleFund

Whether you are a nonprofit newbie or experienced professional- understanding what makes a strong grant application is key to funding sustainability. Join Amber Kani, Director of Advancement & Education at PeopleFund as she shares the secrets of successful grant applications.

Fri Aug 10, 2018

9 AM - 10 AM

Banker's Breakfast

Grab some coffee and join business and consumer bankers from across Austin to learn more about special savings and retirement accounts, small business loans, merchant services, and what banks are looking for when they receive a loan request. We’ll have subject matter experts from banks large and small waiting to answer your burning questions.

  • Is now the right time to apply for a loan?
  • Are you at risk by not accepting credit card chips?
  • When should you start saving for retirement?
10 AM - 11 AM

Simplifying Quickbooks 101

Bill Grosskopf and Bob Cotter, SCORE

Are you joining the many small businesses that use QuickBooks for accounting? We will provide a very basic introduction to the versions, interfaces, use and reports. For experienced users, we recommend using SCORE’s free one-on-one mentoring. QuickBooks is presented as a tool for storing transaction data for your business. In this most basic  introduction, you will see how the user interface works. The different versions of QuickBooks will be compared, so you can make the best choice to meet your needs. Our goal is to prepare you for free, one-on-one sessions with a SCORE mentor to help your set up your company in QuickBooks, begin the data entry process, and generate the reports to aid tax preparation and for monitoring the financial status of your business. This workshop includes short, video tutorials that introduce the QuickBooks interfaces for both desktop and online versions and demonstrate setting up the chart of accounts.

11 AM - 12 PM

Simplifying Quickbooks: Answering Your Questions

Bill Grosskopf and Bob Cotter, SCORE

Take this hour to ask the experts about Quickbooks!

12 PM - 1 PM

Your Back Office: What You Need to Know to Grow & Succeed

Karen Millican, Business Tutor

Your Back Office is a critical driver to success.

Sales and your customer-facing activities can be compromised if your ‘Back Office’ isn’t working smoothly. It’s all that stuff we all love to hate: processes, compliance, accounting that runs in the background. We’ll tell you how to cut thru the clutter and get a fully functioning back office, so you can focus on what you do best.

About the speaker

Karen is an entrepreneur and finance geek. From the pavilions of IBM to the halls of non-profits, to the back offices of local companies, Karen translates accounting transactions into intuitive financial reporting to help business owners and leaders manage and grow their businesses.

1 PM - 2 PM

3 Keys to Developing a Successful Business Strategy

Rob Contreras, Makes Media

We only have one hour to tackle this critical topic, so we’ll crowdsource the room to determine where to spend our time. We’ve broken down the keys to success into 3 fundamental areas that every business leader needs to understand.

About the speaker

Rob is Co-Founder at Makes Media, an Austin, TX-based Marketing & Strategy firm focused on helping SMBs build brand loyalty, adjust to new technology, and develop business insights. He and business partner, Jayson Keener, have a combined 42 years experience in the industry.

Rob launched his career in media sales in 1997, in Dallas/Fort Worth, with the largest cable TV provider in the nation. In 2001, he was recruited by Time Warner Media where he had a successful 10-year career managing sales, research, promotions, and production teams across El Paso, Corpus Christi, and Austin, TX. During his tenure at Time Warner, Rob racked up multiple sales awards, national recognition as an elite cable manager, and became a certified sales trainer for the Central Division of the organization.

In 2012, Rob left the world of cable media sales to work for a social media startup in Austin, TX and eventually launched his ad agency, Whole Media Concepts later that year. In 2013, Rob secured the first advertising agency license for the most sophisticated TV media measurement platform in Austin, TX. Rob began utilizing this sophisticated media data to help clients, automotive dealers, and ad agencies improve their media efficiency. In 2014, Rob spoke at Rentrak Corp.’s Investor Day at Nasdaq, sharing how he used set-top box data to develop unique strategy and competitive tactics for his clientele. Since then, Rentrak was acquired by comScore and continues to be a dominant competitor to Nielsen.

Today, at Makes Media, Rob works on various projects for clients who need to recharge their marketing and advertising efforts. He has partnered with several top-level freelancers in Austin, TX to develop an extended team of subject matter experts. This formula has proved successful as his company is now moving beyond the typical ad agency deliverables of brand strategy and digital media into the much more technical aspects of Business Intelligence.

In his personal life, Rob enjoys playing golf, playing the piano, developing his culinary skills, and spending time with his two children.

Luci Harris, Yelp

Need help navigating the rough waters of social media and your online reputation? Yelp’s here to help you respond to reviews, use your business owner tools, and more!

About the speaker:

Luci has been Yelp’s Community Manager in Austin for almost three years. She’s your businesses first resource when it comes to all things Yelp.

Judy Tsuei, Wild Hearted Words

Judy Tsuei is an author, speaker, and founder of Wild Hearted Words, where she focuses on creating beautiful brand stories and building epic platforms for online entrepreneurs. Learn more at wildheartedwords.com or join her weekly live #MondayMasterclass in her exclusive Facebook group: bit.ly/wildheartstribe.

#IWATX