Innovation Day

Do you wish you had more time to focus on your small business?

Could your marketing use a boost?

Are you happy with your credit score?

Don’t let questions like these hold you and your small business back. We’re bringing engaging workshops taught by subject matter experts to San Antonio so you can improve your financial health, learn how to access capital, improve your accounting systems, and market your business for maximum impact.

  • When: Friday, April 27th, 2018
  • Where: Mexican American Unity Council
  • When: 9am-5pm

Innovation Day San Antonio Agenda

9:00am – 10:00am – Strategic Planning

Arturo Burgueno, Wealth Management & Legacy Planner at Everest Retirement Planners

How to put your business in the best position from the start by finding your target market, your niche, and marketing scheme

10:00am – 11:00am – Marketing ReDefined

Larry Gottsman, President and Owner of Aetna Sign Group

The new tactics that are used to market a business. The detail on how marketing has changed over the years, and the best practices to use moving forward.

11:00am – 1:00pm – The Credit Showdown

Lorenzo Terrazas, Market Leader at BB&T and Oscar Saenz, Loan Officer at PeopleFund

A panel in which they will talk about credit and how that affects your chances of getting a loan from a conventional and nonconventional banking venue.

1:00pm – 2:00pm – Business Law 101

Cris Houston, Professor at Texas A&M San Antonio

This session will go through the various types of business entities available to entrepreneurs as they begin their journey of owning a thriving business. This session will also cover basic business law issues that every business owner should know and will also cover the major pitfalls to avoid when starting one’s business. The session will focus on the keys to success in navigating the beginning stages of business ownership from a legal and business perspective.

2:00pm – 3:00pm – Chasing Your Dreams with Passion

Zelda Morales, Vice President, Training Manager at Jefferson Bank

Do you crave more passion and fulfillment out of your business and life?  Is there a part of you that knows there’s more to gain out of both?  Are you pursuing your business and life dream but feeling discouraged by some of the roadblocks and obstacles you’ve encountered along the way?  You and your business were created for more.  This session will fast-track you through the stages of discovering, breaking through to, and living your business and life dream.

3:00pm – 4:00pm – Code of Advertising

Miguel Segura, Regional Director of Better Business Bureau

This 60 minute presentation discusses BBB’s Code of Advertising handbook used by BBB, along with other self-regulatory agencies to analyze and denounce sub-standard advertising practices. Along with the common mistakes seen in advertisements and campaigns by businesses today, we will also look at new strategies in advertising, such as: environmentally friendly claims, made in USA claims and negative option plans.